How to detect phishing links in emails are a wealth of information about consumers, but how do you turn that data into actionable insights? Email address intelligence provides a doorway into the person behind the email and unlocks insights for hyper-personalized marketing.

It’s a powerful tool that verifies the accuracy of an email and enriches it with additional information such as industry, job titles and company size, enabling marketers to build comprehensive data sets for omnichannel customer profiling and segmentation. The result is improved marketing and sales efforts, higher customer retention rates and a competitive advantage.

For example, if an email is sent to a recruiter, AI can automatically respond with a tailored response based on the person’s previous interactions with the brand, providing a more personalized experience and increasing engagement. It can also help to eliminate errors in emails by identifying and correcting spelling mistakes.

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Email intelligence tools enable B2B marketers and sales teams to gain a deeper understanding of their customers and create a more holistic profile of each individual, enhancing data quality and consistency across systems. For instance, email addresses and names are often linked to other identifiers such as IP address, phone number and name – these tools can verify the linkages between those identifiers and ensure that different sources correlate to the same person, giving businesses a seamless view of their audience across all channels. This also enables them to identify new opportunities for targeting, engagement and conversions.