With people jumping between devices faster than ever, it’s challenging to accurately track customer journeys. Fortunately, technology is advancing rapidly, making cross-device tracking more accurate than ever. Deterministic tracking, which uses exact data like logins to link devices, is one approach. Another involves detecting patterns in device and software configurations to identify users across devices. This type of probabilistic tracking is a less invasive method for linking devices, and it also tends to be more accurate over time.

Track Devices and Browsers with Pinpoint Accuracy

Browser and device tracking accuracy, which identifies users by their hardware and software configurations, is an example of this. It works by discreetly gathering data on a website visitor’s browser settings, and using it to build an identity or “fingerprint.” This fingerprint can then be used to identify a user across different websites and apps. Browser fingerprinting is different from cookies because it operates without the user’s knowledge or consent, and can operate even if the browser’s cookie settings are blocked or cleared.

Browser fingerprinting can also help guard against fraud, as it’s a highly evasive method that can be difficult to bypass. For instance, if a user’s fingerprint is consistent over time, but one day their location and device type change, it could signal that someone else is accessing their account. A good device fingerprinting integration will flag these changes, and take appropriate action. This includes blocking high risk users and preventing chargebacks. Download our free guide to learn more about browser and device tracking accuracy.